5. Legal Issues Every Podcaster Should Know


Maggie Armstrong, an Entertainment Lawyer sheds light on the most important legal issues every podcaster should be aware of

Maggie’s worked for Blumhouse Productions, United Talent Agency and is now a Staff Attorney for Twin Cities PBS in Saint Paul, Minnesota. She shares how you can protect your brand and the content you create on your podcast as well as how to avoid trademark infringement and steer clear of possible defamation lawsuits involving Libel and Slander. 

I purchased my Podcast Waiver and Release Form from attorney Bobby Klinck. 

Check out this episode!

4: Insider Shares The Future of Podcasting? | Rob Greenlee


Rob Greenlee, OG Podcaster and VP of Content and Partnerships at Libsyn — the world’s largest media hosting company shares his insights on what the future of the podcasting industry looks like, as well as keys to long-term success. 

Rob’s held lead positions at Spreaker, VoxNest and PodcastOne. He was inducted into the “Academy of Podcasters Hall of Fame” in 2017

He is the co-host of the “New Media Show” podcast that comes out every Saturday! 

 

Podcasting Jargon:

  • Pod-fasting -listening to podcasts at 2x or 3x the speed
  • Pod-faded – Fading a show out
  • Pod-quiting – stop podcasting  abruptly

 

Notable Timecodes: 

22:40 Twitter got it’s start as a podcast distribution company

22:53 How YouTube, Twitter & Facebook, stole the thunder from podcasting? 

 

26:30 Abuse in the Podcasting Space: the banned techniques people used to “game the podcasting system”

27:12 Blacklisting & Cyber Warfare

38:36 Apple changing it’s categories & how it effects you

1:07:57 Tips for a successful podcast launch

 

Helpful Links: 

RobG@Libsyn.com

http://www.robgreenlee.com/

Check out this episode!

003: How to Grow Your Community through Podcasting | Jared Easley

3: How to Grow Your Community through Podcasting | Jared Easley

Jared Easley, Co-Founder of Podcast Movement shares the “must-sees” for this year’s conference as well as his tips for a managing your podcast workflow. Podcast Movement is the largest podcasting conference in the world.

Jared Easley, Co-Founder of Podcast Movement shares the “must-sees” for this year’s conference as well as his tips for a managing your podcast workflow.

Podcast Movement is the largest podcasting conference in the world. It’s happening in Orlando, this August the 13th – 16th.

He’s also the host of Starve The Doubts podcast and a the co-author fo the book Stop Chasing Influencers.

“If you want to get noticed, instead of saying notice me, notice me, start by first noticing other people…That creates rapport and that creates reciprocity and that creates people saying ‘we love this.'” – Jared’s tip for growing your community. 

I’d love to learn more about you. Please fill out this SURVEY! 

Work Flow Tools:

  • Google Calendar
  • Slack
  • Asana – Project Management
  • ConvertKit – Email Marketing
  • In Gmail there’s a function called “mail merge” Jared loves

Jared’s tips to grow your podcast audience: 

Invite a friend to co-host with you. They’re honored to be a part of the show, and then they are usually one of the first people to promote the episode.

Helpful Links:

PodcastMovement.com

Check out this episode!

002: How To: Get Your Podcast Discovered | Melissa Kiesche

002: How To: Get Your Podcast Discovered | Melissa Kiesche

Summary: Senior Vice President at Edison Research Melissa Kiesche dives into the latest podcasting statistics and what they mean for current and soon-to-be podcasters. We’ll learn unique market-proven strategies to grow your podcast audience as well as what data is telling us about the future of the podcasting industry.


Summary:
Senior vice president at Edison Research Melissa Kiesche dives into the latest podcasting statistics and what they mean for current and soon-to-be podcasters. We’ll learn unique market-proven strategies to grow your podcast audience as well as what data is telling us about the future of the podcasting industry.

Takeaways:

  • It’s become far more mainstream than it ever was
  • We are now over 50 percent of Americans that indicate they’ve ever listened in a podcast…
  • 7 in 10 Americans are familiar with the term podcasting.
  • Monthly podcasting: 32 percent of people say they’ve listened in the last month.
  • Traditional podcasting advertising is successful, for example:
    • Host-read podcast ads
    • Podcast ads within podcast where you audience is.
    • Podcast listeners are a captive audience. these are people who are going to sit and listen to the podcast.
    • Branded/Sponsored podcast  – companies that will work with you to get a podcast out that’s specific to your audience. that will help you reach top 100 list.
    • Brand list studies prove that advertising on podcasting works
  • Habits of Moms and Media statistics and studies
  • Moms use their smart phone more than any other demographic
  • FOMO is a really powerful thing.
    • All it takes is content people fear they are going to miss out on unless they pay for it. So assuming Luminary follows that model. If they give us content we feel we can’t get anywhere else, then people are

Helpful Links:

Edison Research: www.edisonresearch.com 

The Infinite Dial Data: https://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf

Contact Melissa:

melissak@edisonresearch.com 

Check out this episode!

001: Podcasting: Why To Start (And How To Succeed) – Rob Walch

001: Podcasting: Why To Start (And How To Succeed) – Rob Walch

If you have a business or brand and you want to increase your credibility and make more money — you should be podcasting, that’s according to VP of Podcaster Relations at Libsyn Rob Walch.  Libsyn is the world’s largest media host.

Subscribe on Apple, Google Podcast, Stitcher

If you have a business or brand and you want to increase your credibility and make more money — you should be podcasting, that’s according to VP of Podcaster Relations at Libsyn Rob Walch.

Libsyn is the world’s largest media host. It’s where top podcasters like Joe Rogan, Sam Harris and Marc Maron host their podcasts along with 50,000 other shows. They’ve been publishing podcasts since 2004 and have more than 92 million monthly audience members.

This, of course, gives Rob Walch insider knowledge when it comes to measuring downloads, monetization and what it takes to successfully promote your podcast.

Takeaways:

  • Why social media followers don’t mean podcast listeners
  • Average Downloads.
      • 150 downloads in 30 days, is the median measurement for people who are “serious” podcasts.
      • If you’re getting 5,000 downloads per episode you’re in the top 5 percent of podcasts.
  • There’s approximately 600 Million bloggers vs 600,000 podcasters:  that’s a 1000:1 ratio. Room to grow.
  • 4.5:1 ratio IOS listeners  to Android listeners, but there are 5x more Android devices in the world.
  •  Google is working to make “Google Podcast” a native podcast app for android users.
  • Your “RSS Feed,” supplied by your media host, like Libsyn, is the treasure map of your content on the internet
  • How to get your podcast on Apple’s New and Noteworthy list and what that means for your downloads
  • Word of mouth is the best way to spread /promote podcast
  • The most popular podcast are an hour long
  • The average of the top 200 podcasts in iTunes is 68 mins long, the median is 55 mins.
  • More people listen to podcasts each month than Siris XM or Pandora in the US.
  • Podcasting is currently a predominately male industry with approximately 15 percent of female podcasters
  • Rob’s insider secret to growth: be everywhere like:
  • Apple Podcasts / iTunes
  • Stitcher
  • Pandora
  • iHeart Radio
  • Radio Public
  • Spotify
  • Radio.com
  • Overcast
  • Podcast Addict
  • Smart Speakers
    • You can make your podcast an Alexa Skill
    • If your show is less than 10 minutes, you can create an Alexa Briefing
  • One way to scale your podcast is through buying ad space. You can do that in the following places:  Overcast, Spotify, other podcasts in your niche

Let me know more about you! Please fill out this survey.

000: Introduction to Podcasting Made Easy

Introduction to Podcasting Made Easy

How do I launch a podcast? What does it take to be successful in the podcasting industry? Are there strategies to grow my podcast, brand and business?  Journalist and podcast producer Christine O’Donnell simplifies the podcasting process so you can succeed at hitting your goals.

Welcome to Podcasting Made Easy! If you’ve ever felt overwhelmed with the idea of launching a podcast, but know it’s a great way to share your story, increase your brand credibility and grow your audience… this is the place you’ll learn how to do it.  Or, perhaps you’ve already got a podcast and are unsure of how to take it to the next level…here you’ll get made easy tools and strategies to help you hit your goals.

This podcast includes interviews with top podcasters, leaders in the podcasting industry as well as lessons I’ve learned…and continue to learn.

My name is Christine O’Donnell and I’m a journalist, podcast producer and media coach.

I’ve spent more than a decade working as a TV News Reporter in top markets across the country including Los Angeles, New York and Minnesota. I’ve spent the past 2 years in the podcasting industry working as a producer, project manager and coach. I’ve launched chart topping podcasts and learned valuable information from industry insiders.

For example… The podcasting industry has hit a tipping point! New research shows that for the first time in US history…more than half of American’s know what podcasting is!

This story telling and educational media is giving people the opportunity to choose when, where, who and what they listen to on-demand.

This means there’s room for significant growth in the  podcasting industry and the time is now… so let’s get you started.

But first, I’d love to know more about you. What are your goals? What do you want to learn specifically? Is there something holding you back from launching your podcast? Who would you like me to interview? What do you want to hear from me?

Please take a few minutes to fill out THIS SURVEY so I can make sure and serve your needs.

And please share this podcast with your friends, especially if you think they should be podcasting.

If you have any other questions or suggestions you can also email me at hello@podcastingmadeeasy.com

Thanks for listening and let’s get you started.

Please, subscribe, rate and review.